In most modern day businesses, discussions around CRM (customer relationship management) are commonplace with the perception that a business can gain a great deal from investing in a CRM system, however just a few fully comprehend which solution works best.
If used correctly, a CRM can help to build better relationships with your customers, deliver an exceptional customer service and help to increase sales which in turn will help grow your business.
In terms of deciding which CRM solution to choose, there a number of boxes that it will need to tick such as affordability, it should help you straight away, it should be easy to use, it should be aligned to your business goals and easily accessible.
If you are one of the 72% of companies that are looking to invest in modern tech such a CRM system, then let us give you 5 reasons why your business should implement a cloud-based CRM.
1) Straight forward implementation
One of the most common misconceptions around CRM is around the complex installation process which is completely untrue. Nowadays, a modern Cloud-based CRM implementation can be setup in less than a week depending on the complexity of the project. When it has been implemented, all you have to do is sign in online and use it.
At this point, all you have to do is pay the cost of the CRM licences and that’s it. It can be handy to have a dedicated Managed Service provider or CRM support provider on hand just in case something goes wrong or if you need to complete a data migration or are looking to upgrade to the latest version ,but this can easily be done remotely.
2) Cost Effective Product
Another core benefit is the fact that a new CRM system won’t cost a ridiculous amount. As many CRM providers such as ourselves offer a Quick Start CRM package to get you ready to go from the off.
You will find that most Cloud CRM solutions are based on a monthly subscription based model, so once implementation has been completed it costs relatively little to use going forwards, it all depends on the number of licenses you wish to have.
3) Simple & reliable operation
Nobody wants to have the worry about a system that could crash at any moment leaving your business in a bad way.
With Cloud-based CRM systems, you will find that this never happens as most are automatically backed up in the Cloud, meaning that it can easily be restored at the drop of a hat so that your business remains operational 99.99% of the time (you can increase the capacity of this by having a dedicated CRM Backup & Recovery solution).
4) Flexibility and adaptability
When adopting new CRM systems, the vast majority of businesses will only start with the features that best meet their day to day requirements. You can customise these to suit the way your business works.
However as your business expands, you may need to reevaluate this, you may need to use new & more advanced features. In this instance, it may be worth discussing this with your CRM partner via some tailored CRM consultancy.
5) Improved compatibility
It is safe to say that just stand-alone products have a low success rate in the modern business world that requires much more flexibility & the easy transfer of information between different technologies.
Why would any business invest in software that doesn’t allow you to open documents, save contacts or seamlessly integrate with your current emailing software? This is why compatibility with other third-party products is vital in ensuring the long-term success of your CRM solution.
Furthermore, a cloud-based CRM such as Dynamics 365 can easily integrate with other applications and software such as Office 365 products, which makes selecting the right cloud-based CRM even more important for your business.
If you are looking to quickly implement a Cloud-based CRM such as Dynamics 365, then please get in touch with our team of CRM experts today to discuss your specific business requirements.
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