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Case Study: Prior Power Solutions drive their business forwards with a Dynamics 365/CRM from Advantage


Prior Power Solutions is a leading supplier of specialised diesel-driven, alternative and sustainable power systems, equipment and services to the oil and gas, marine, renewables, agricultural and construction industries. 

The Challenge/Problem 

Prior Power Solutions was on the search for a new solution that would allow greater visibility within the team of sales opportunities as its current solution was something that it had outgrown. Furthermore, the new solution had to be dynamic as it had to be able to support them and was fully scalable as they grew and expanded as a business. In addition to this, they required condensed data to allow them to easily interpret and monitor the overall performance of the business in real-time. 

After an extensive and thorough evaluation of all the options on the market, Prior Power Solutions decided that Microsoft Dynamics was the solution it wanted to use going forward. The reasoning behind this was because Microsoft Dynamics was fully flexible in terms of functionality and cost effectiveness. In addition to this, Microsoft Dynamics would also enable them to seamlessly integrate with their new CRM system. 

After evaluating all the Microsoft Gold partners in the market, it was decided that Advantage would be the Microsoft partner they would be going forward with on this project. The rationale behind choosing Advantage was the fact that they easily grasped exactly what the business wanted from this solution and the fact that they were able to deliver training and support during the whole process end-to-end. 

The Solution 

Advantage proposed that Prior Power Solutions make use of the whole Microsoft Dynamics stack for this project to not only get them up and running as quickly and as easily as possible but to also ensure that the new solution easily integrated with the current CRM in place. 

The Benefits  

The new Microsoft Dynamics solution was successfully implemented for Prior Power Solutions and some of the following benefits were realised by the move: 

  • All data was in one central location for all the team to access and interpret as and when required. 
  • Improved data quality for enhancing relationships with their customers. 
  • Enables them to engage more effectively with their customers. 
  • Helps to support the move towards both remote and flexible working. 

Adrian Sharman, Global Sales Manager at Prior Power Solutions was delighted with the overall outcome of the implementation and the benefits they had already gained as a result “we’re extremely happy with the way that Advantage has converted a complicated project into a smooth and seamless implementation of Microsoft Dynamics for our business. Furthermore, we were overjoyed with Advantage’s ability to go above and beyond and the knowledge of the consultants in keeping us informed of progress at various stages of the project. As well as this, we’re impressed by the fact that unlike some partners, after the project was completed Advantage were on hand to provide us with ongoing support as well as any training that we may need as we grew”. 

Justin Bown, Dynamics Sales Director at Advantage went on to add “after Prior Power Solutions came to Advantage looking for a fully scalable and integrable solution for their business, we had no doubts that Microsoft Dynamics was the right fit for their business as it could give them the flexibility they needed to help revolutionise their business”. 


Advantage continues to support Prior Power Solutions with its existing systems and is currently working with them on a number of projects as they look to continue to adapt their business to the ever changing movements in the markets. 

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