As marketers, many of us understand that email marketing is king when it comes to digital marketing. However, those savvier amongst us will realise that using just email marketing alone won't help to generate the required results for the business. This can be easier said than done if time, resources and skillsets are at a minimum, therefore being able to move past just email marketing can seem a little troublesome and scary.
To help you get to grips with this, in this blog article, we will provide you with 4 ways that you can develop your marketing programs further and take them to the next level.
1) This may be stating the obvious, but your website can be so much more than just a vessel to get visitors. If you’ve been investing time and money into increasing the traffic levels on the website, be sure not to miss out on the valuable information that your visitors can provide to your business. Simply, adding a tracking script on your most important pages can help you identify specifically which people have come to your website and want to hear more about you.
2) Taking the above one step further, making use of webforms can also be a great way of capturing customer data. Embedding one such form on a landing page or across the rest of your website can form a vital element of your overall lead generation machine.
3) For those marketers looking to upscale their marketing efforts find the use of campaign automation vital. Through this approach, workflows can often be used to personalise communications in line with a specific contact’s areas of interest, or trigger follow-up actions based on their engagements. Even if you are short of time, using simple automations can add value, enabling tasks to churn away behind the scenes allowing you to focus your time and mind on other elements of your marketing mix.
4) Maximising your use of social channels is one of the best ways of making sure that your business remains in the mind of your customers and allows you to meet them where they socialise online. Many businesses turn to social media when at the research stage of the buying process and social marketing has come out on top in terms of the best way of gaining brand awareness and generating leads. By making use of a fully integrated social module into your marketing mix helps to guarantee that the overall brand experience and buyer journey remains consistent whilst at the same time allowing you to glean valuable insights based on your prospect’s social engagements.
If you are a business that is looking to take your marketing to the next level through a marketing automation solution such as ClickDimensions that can seamlessly integrate with Dynamics 365 then give our team of automation experts a call today to discuss how we can get you started.
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