How to get fast customer feedback through the use of email signature solutions

It is of the utmost importance for businesses to gain feedback from their customers as it can help them to better understand them. Not having this information at their fingertips can result in losing touch with how customers engage with their business. This is where the feedback power up feature contained within the email signature solution, Exclaimer can help businesses to gain feedback through simplistic single click surveys from their email signatures with minimal effort required. 

So, why should your business use email signatures to capture feedback? 

Limit losing customers and win more customers 

• Build better relationships with your customer base by understanding and resolving their problems fast. 
• Turn negative scenarios upside down by solving them quickly to keep customers on board. 
• Easily follow prospects throughout the buyer process and act during the process where needed to rectify any problems. 

Build a positive company culture 

• Ensure your culture is fully focused on being driven by the customers. 
• Improve customer feedback scores by tracking them and identifying any extra areas where training is required. 
• Build scores that help to improve awareness of the business. 

Improve support and service 

• Keep an eye on key performance indicators that enable you to track performance. 
• Gain a comprehensive view of your customers at each touchpoint. 

Demonstrate your commitment to excellent customer service and experience 

• Provide feedback/survey options in all emails. 
• Highlight happy customers that could be used to promote the business. 

So, what is the point of using email signatures to collect feedback? 

By using email signatures to send out surveys you can build a strategy around gathering feedback depending on your specific business requirements, therefore only sending out surveys when they are required. 

The great thing about a leading email signature solution is the fact that you can be rest assured that each step of the customer journey can easily be paired with a chance of feedback. 

So, what are the biggest benefits of the feedback power up feature in Exclaimer? 

Better response rates 

You will find that most businesses that use long approaches to surveys and forms will receive less than a 1% response rate, which doesn’t really help in gaining suitable feedback to make decisions on. However, when using this feedback power up feature will enable you to give feedback in just one click which will almost certainly result in a higher response rate. 

Quantifiable feedback 

Whilst you will find that most surveys are completed anonymously, responses gleaned via the feedback power up feature can be assigned to specific customers. You will find that surveys applied through the server-side method of the email signature solution will have recipients automatically attributed to them. 

Closing the loop approach 

A vital part of gaining feedback is showing how much your feedback means to your business. However, the main problem is usually around how long it takes to implement improvements, which can lead to those giving feedback feeling that they aren't included in seeing the improvements in progress. 

However, this problem is resolved as the feedback power up feature automatically sends out a real-time email alert for every single piece of feedback provided, making it easy to reply to customers with a suitable response. 

Next Steps? 

If you are a business that is looking to gain fast feedback from your customers through a leading email signature solution, then please contact our team of IT experts today to get started. 

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