This may come as a surprise to you but many small businesses are missing out when it comes to their email signature.
In our latest blog article, we will provide you with 3 game changing tips on how you can maximise the space that is present in your email signature to generate more business and deliver a clearer message to your customers.
As a bit of an exclusive, we will also outline the necessary milestones required in order to easily manage email signatures for all of your employees at just the click of a button.
That is a bit later but for now, we are going to address the major problem present in many businesses, the fact that many of them simply ignore the power of our email signatures.
Let’s face it, when was the last occasion where you responded to an email from your mobile and the default ‘sent from iPhone’ or similar was present at the bottom of the email?
Yes, that was very common for me, until I discovered cloud-managed email signatures.
Before we get into the techie stuff, we will outline some of the core benefits of managing email signatures in the Cloud.
1) Business & Employee Identity
This may sound like it is teaching you to suck eggs but there are some basics that your email signature should contain no matter where you are sending emails from. These come to include the following:
It goes without saying that all of the above items are important, however it is absolutely essential that you have your direct dial on it.
To clarify this in the form of a scenario, when was the last time you tried to call someone but only had their email? This is such an easy win for both you and your contacts to include your direct dial.
2) Marketing Promotions & Awards
Your marketing team will owe you for this. The email signature space is the perfect place to showcase your current marketing campaigns or awards that your business may have won.
Furthermore, if you pick the right email signature management software, it will be able to tell you how many clicks your contacts have made on your promotions.
3) Manage across all devices
Being able to manage email signatures across multiple devices and employees can easily be achieved if you decide on the right kind of software.
As a Managed Services provider, we choose to use a system called active directory. This forms part of a server infrastructure, which comes as part of cloud solutions such as Microsoft 365 (formerly Office 365).
This directory is where job titles, phone numbers as well as the contact details for all users in the business are contained.
You will find that Cloud-managed email signature software taps into this directory, enabling a simple one-click integration between the directory as well as stamping all emails sent from any device that are linked to the business.
The great thing about this system is the fact that you don’t need to manually set up each individual employee’s phone, laptop or tablet. As this information is already built into the cloud and therefore this system can be deployed in a matter of minutes.
If you are looking to find out more about our email signature solutions and how your business can benefit from this then please don’t hesitate to get in touch with one of our qualified IT professionals today to discuss this in more detail.
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