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How to improve your sales and marketing reporting

As marketers we are used to dealing with vast quantities of data on a daily basis which should allow us to gain valuable insights to allow us to coordinate marketing campaigns, improve performance as well as reveal how this data is providing us with the results we need.  

However, it is often the case that many marketing reports involve a heavy amount of manual input which could lead to valuable opportunities being missed. 

In our webinar, we discussed the following: 

  • The key reporting challenges faced by salespeople/marketers 
  • How to improve your reporting through Intelligent Dashboards 
  • Reporting on your sales funnels from leads to opportunities
  • Reporting your email marketing, event & webinar performance 
  • Monitoring your overall marketing channel performance