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Microsoft finally reveals brand name for Dynamics 365 'Tenerife'

Back in October of last year, at the Directions EMEA event in Madrid, we reported on Microsoft firming up its Dynamics 365 offering with a new product code-named 'Tenerife'. Despite only the broadest of details being revealed, it clearly demonstrated Microsoft's eagerness to use this product to appeal to small and medium-sized businesses.

The grand unveiling: Dynamics 365 Business Central

Five months after first announcing Tenerife and ahead of Microsoft's spring update for Dynamics 365, it was revealed that the official name for Dynamics 365 'Tenerife' will be 'Dynamics 365 Business Central'.

Business Central's objective is to provide businesses with a comprehensive all-in-one business management solution that enables them to manage their finance, operations, sales and customer service functions in one place.

Drive towards full digital transformation

In keeping with its digital transformation journey, Microsoft indicated that Business Central was a relatively straightforward upgrade from entry-level accounting software, such as Dynamics GP and other legacy ERP systems, that helps provide the stepping stone on a business' journey towards digital transformation.

This is further aided by Business Central's ability to smoothly integrate with Microsoft's other cloud-based service offerings such as Microsoft Azure and Office 365. Better still, Business Central's customisation and extended options for specific industry needs with Microsoft Flow and Power BI will prove to be a significant hit with existing Dynamics users.

So what else has Microsoft revealed about Dynamics 365 Business Central?

Dynamics 365 Business Central looks to bring together the full functionality of Dynamics NAV into the cloud and build upon existing foundations and trusted technologies already in place, in order to offer the following benefits, in an all in one solution:

  • Business without silos. Help bring together all aspects of your business and transform the way you work through business automation applications contained within the Office 365 tools already used on a daily basis.
  • Actionable insights. Have a greater understanding of your business through connected data, business analytics and guidance from Microsoft's intelligent technologies, such as Power BI.
  • Solutions built to evolve. Businesses can even use Business Central to grow at the right pace and adapt to business and market changes across multiple sectors in real time through the flexibility built into the platform.

Dynamics 365 Business Central will be available in the UK 2 April 2018. For more information on how to upgrade your existing CRM or ERP solution to one of the Dynamics 365 solutions, talk to Advantage today.

Words by Jason Tucker


Intelligence Hub
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