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Microsoft Dynamics 365 for Marketing vs ClickDimensions

When choosing the best tool to support your marketing activities there is a myriad of options to choose from with various different features to help users distinguish which is better for them. Below we take a quick look and present an overview of the features to consider when deciding between Microsoft Dynamics 365 for Marketing and ClickDimensions.

General Features


Dynamics 365 for Marketing 


Campaign Automation 


Yes (business only) 

Social Marketing 



Email Marketing 






Lead Scoring 


Yes (business only) 

SMS Messages 

Yes (with third-party support) 

Yes (for business only with third-support 

Landing Pages 


Yes (business only) 

Web Forming 

Yes (with portals) 


Event Management 


Yes (business only) 


Yes (with customer voice) 

Yes (business only) 

Web intelligence and analytics 




Further Specifications


Dynamics 365 for Marketing 

ClickDimensions Basic 

ClickDimensions Business 

A/B Testing 


Account-based marketing 

Advanced marketing analytics (PowerBI) 


Built-in campaign ROI 


Click heatmap for email 

Compatible with Dynamics 365 Online 

Compatible with Dynamics 365 On-premise 


Compatible with legacy Dynamics 365 


Conditional content for emails 

Custom and dynamic content 

Custom entities and relationships supported 

Custom user roles and permissions 



Customer journey/workflow 


Device stats for email 


Drag and drop designer for emails 

Dynamic list segmentation in automations 



Email marketing 

Email personalisation using all CRM data 


Email rendering and preview 

Event management 



Geographical reporting for email 



Google AdWords integration 




Landing pages and web forms 

Lead duplication 

Lead management 


LinkedIn lead gen forms 



Marketing calendar 

Multiple lead scoring models 



Multiple time zones in one campaign automation 



PowerBI content pack 

Progressive profiling 



Purpose-built templates (out-of-the-box) 

Reports, dashboards, built-in analytics 

Reusable content blocks and common HTML editor 

Send bulk emails to lists 


SEO monitoring 




Separate data source for interaction history 



SMS messaging integration 



Social profiles, listening and posts 


Standalone email from CRM 



Unlimited contacts 


Unlimited users 


Use custom objects for marketing automation 

Webinar integrations 

Workflow-generated to 1 email 



Conclusion: Which one is better?

This breakdown is just a simple guide to help assist you in making the right choice. Essentially, neither Dynamics for Marketing or ClickDimensions is better than one another and entirely depends on your business needs and requirements. The best way to proceed before making any decision concerning your solution is to communicate with Advantage or your selected partner for professional advice before taking the plunge.

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