For business management solutions email us or call 020 3004 4600
When choosing the best tool to support your marketing activities there is a myriad of options to choose from with various different features to help users distinguish which is better for them. Below we take a quick look and present an overview of the features to consider when deciding between Microsoft Dynamics 365 for Marketing and ClickDimensions.
General Features
Feature |
||
Social Marketing |
Yes (Via Social Engagement) |
Yes |
SMS |
Yes (with 3rd Party support) |
Yes (with 3rd Party support only Business) |
Landing Pages |
Yes |
Yes (only Business) |
Lead Scoring |
Yes |
Yes (only Business) |
Web Intelligence / Analytics |
Yes |
Yes |
Surveys |
Yes (with Voice of the Customer) |
Yes (only Business) |
Reporting |
Yes |
Yes |
Event Management (Webinars) |
Yes |
Yes (only business) |
Web Forms |
Yes (with Portals) |
Yes |
E-mail Marketing |
Yes |
Yes |
Campaign Automation |
Yes |
Yes (only Business) |
Further Specifications
Feature |
Dynamics for Marketing |
ClickDimensions |
Email Creation |
Drag and Drop Editor: One, two or three columns with text, image and HTML options. |
Drag and Drop Editor: With 9 templates and text, image and social options. |
Email – mobile |
Preview available for phone, tablet and desktop including both orientations, but no mention of different email clients. (Gives extensive previews on mobile devices). |
Phone preview with editor, plus inbox preview to show your message on a variety of email clients. Lacks tablet display. (Give extensive previews on mobile devices). |
Email – deliverability |
Validation checklist and spam checking |
Spam score and filter. Higher sender scores and dedicated IP addresses for larger senders. |
Email – analytics |
Primarily tables and graphs, which provide all information needed but are not very detailed or interactive. |
Very visual with graphs, tables and charts plus a heat map showing clicks. Drills intro great detail and simple to glance at. |
Campaign Builder |
Very intuitive, drag and drop automation, visual results via creating your own charts and a brilliant planning calendar. |
No campaigns (just within CRM). |
Automation |
Fantastic campaign/marketing automation, simple to use and easy to run. Lacks automation for nurture marketing. |
The nurture campaign automation is brilliant, however in reverse to MDM, it lacks campaign automation. |
Marketing Management |
Brilliant campaign calendar for time management and visibility, plus records for managing marketing departments. Built for larger businesses |
Less a management tool and more an activity tool – allows activities to be created and analysed, but less about planning and managing them. |
General UX |
Improved yet can be difficult to know what to click. |
Simple and easy to use UX.
|
Integration |
Connectivity options however you do not get maximum visibility into marketing activity in CRM. |
Integrated within CRM with a full overview of marketing activity within each record. |
Form building |
Not currently available |
Simple to use and forms can be put onto websites as custom links or embedded as links, frames and widgets. |
Support |
Written how – to guides all online, video collection and online resources. |
Large online support community, dedicated training videos and how to guides. |
Conclusion: Which one is better?
This breakdown is just a simple guide to help assist you in making the right choice. Essentially, neither Dynamics for Marketing or ClickDimensions is better than one another and entirely depends on your business needs and requirements. The best way to proceed before making any decision concerning your solution is to communicate with Advantage or your selected partner for professional advice before taking the plunge.
To keep updated with all the latest Microsoft updates and the latest Tech news please join our mailing list. Want to find out which Microsoft ERP solution is best for you and how Advantage can help transform your business? Contact us and find out more.