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Microsoft Dynamics 365 for Marketing vs ClickDimensions

When choosing the best tool to support your marketing activities there is a myriad of options to choose from with various different features to help users distinguish which is better for them. Below we take a quick look and present an overview of the features to consider when deciding between Microsoft Dynamics 365 for Marketing and ClickDimensions.

General Features

Feature 

Dynamics 365 for Marketing 

ClickDimensions 

Campaign Automation 

Yes 

Yes (business only) 

Social Marketing 

Yes 

Yes 

Email Marketing 

Yes 

Yes 

Reporting 

Yes 

Yes 

Lead Scoring 

Yes 

Yes (business only) 

SMS Messages 

Yes (with third-party support) 

Yes (for business only with third-support 

Landing Pages 

Yes 

Yes (business only) 

Web Forming 

Yes (with portals) 

Yes 

Event Management 

Yes 

Yes (business only) 

Surveys 

Yes (with customer voice) 

Yes (business only) 

Web intelligence and analytics 

Yes 

Yes 

 

Further Specifications

Feature 

Dynamics 365 for Marketing 

ClickDimensions Basic 

ClickDimensions Business 

A/B Testing 

 

X 

X 

Account-based marketing 

X 

X 

X 

Advanced marketing analytics (PowerBI) 

X 

X 

X 

API 

X 

X 

X 

Built-in campaign ROI 

 

X 

X 

Click heatmap for email 

X 

X 

X 

Compatible with Dynamics 365 Online 

X 

X 

X 

Compatible with Dynamics 365 On-premise 

 

X 

X 

Compatible with legacy Dynamics 365 

 

X 

X 

Conditional content for emails 

X 

X 

X 

Custom and dynamic content 

X 

X 

X 

Custom entities and relationships supported 

X 

X 

X 

Custom user roles and permissions 

X 

 

 

Customer journey/workflow 

X 

 

X 

Device stats for email 

 

X 

X 

Drag and drop designer for emails 

X 

X 

X 

Dynamic list segmentation in automations 

X 

 

 

Email marketing 

X 

X 

X 

Email personalisation using all CRM data 

 

X 

X 

Email rendering and preview 

X 

X 

X 

Event management 

X 

 

 

Geographical reporting for email 

X 

 

 

Google AdWords integration 

 

 

 

Landing pages and web forms 

X 

X 

X 

Lead duplication 

X 

X 

X 

Lead management 

X 

 

X 

LinkedIn lead gen forms 

X 

 

 

Marketing calendar 

X 

X 

X 

Multiple lead scoring models 

X 

 

 

Multiple time zones in one campaign automation 

X 

 

 

PowerBI content pack 

X 

X 

X 

Progressive profiling 

 

 

X 

Purpose-built templates (out-of-the-box) 

X 

X 

X 

Reports, dashboards, built-in analytics 

X 

X 

X 

Reusable content blocks and common HTML editor 

X 

X 

X 

Send bulk emails to lists 

 

X 

X 

SEO monitoring 

 

 

 

Separate data source for interaction history 

X 

 

 

SMS messaging integration 

 

 

X 

Social profiles, listening and posts 

 

X 

X 

Standalone email from CRM 

 

X 

X 

Surveys 

X 

X 

X 

Unlimited contacts 

 

X 

X 

Unlimited users 

 

X 

X 

Use custom objects for marketing automation 

X 

X 

X 

Webinar integrations 

X 

X 

X 

Workflow-generated to 1 email 

 

X 

X 

 

Conclusion: Which one is better?

This breakdown is just a simple guide to help assist you in making the right choice. Essentially, neither Dynamics for Marketing or ClickDimensions is better than one another and entirely depends on your business needs and requirements. The best way to proceed before making any decision concerning your solution is to communicate with Advantage or your selected partner for professional advice before taking the plunge.

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