Marketing Automation Solutions

What are the 4 signs that you need to switch from basic email marketing to marketing automation?

Sign 1: Third Party Applications - Using third-party applications to compensate for the limitations of basic email marketing functionality can increase your marketing expenditure and make it more complicated.

Sign 2: Limited sources for generating leads - Basic email marketing falls short as they don't have the capacity to effectively integrate a third party application with both a basic email marketing solution and your existing CRM which makes it impossible to use effectively.

Sign 3: Siloed data and processes for sales and marketing - Email campaign marketing is a strategy used by both sales & marketing teams but most work in silos. They're two sides of the same coin, forced to work from separate and occasionally conflicting sources of information. This leads to limited effectiveness and missed sales.

Sign 4: Unnecessary confusion and mistakes - Sales and marketing teams using separate software platforms, make decisions and determine strategies based on different data. This information conflicting across disconnected platforms can cause confusion and mistakes.