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November 30, -0001

Advantage Business Systems appoints new Managing Director, Mark Howe, to drive growth strategy

LONDON, UK, 18 January 2016 – Advantage Business Systems, a leading UK-based Microsoft Dynamics reseller and business solutions provider to small & midsize businesses (SMBs), has announced the appointment of Mark Howe to the role of Managing Director. Mark brings a wealth of experience from a 25 year career in service delivery, sales, IT support and account management. Mark has previously held management positions with solutions resellers Tate Bramald, Gyrosoft and Touchstone.

Since joining Advantage in 2010, Mark has served as the Dynamics GP Business Unit Directorwhere he oversaw an increase of 118% in the number of Microsoft Dynamics GP customers at Advantage. He puts his success down to the way he approaches working with customers.

Mark said: “I try to give each and every single one of my customers a quality service. For me, it’s all about engaging with your customers, understanding their unique requirements and delivering what they need and want. I have instilled this into my team and am delighted to have made a contribution to the success of Advantage.”

Over the last 3 years, Advantage Business Systems has doubled its annual order values. In 2015 it saw its order book increase by 45% and revenues increase by some 23% over 2014.  During this time, Advantage has also strengthened its global focus with a number of clients with multinational operations.

Ed Vorwerk, CEO of Advantage said: “Over the last 5 years, Mark has demonstrated exemplary business acumen in managing the Dynamics GP Business Unit. His strategy development, man management skills and proven track record of success leave me in no doubt he’s the right person to take the business forward.”

When asked as to what his priorities will be in 2016, Mark said: “We’ll be targeting SMBs and encouraging them to upgrade to mobile and cloud technologies. Cloud technologies give SMBs the means to grow, scale-up and compete with larger businesses. Also, we’ll be promoting our new Quick Start Solutions to start-ups and small businesses. Starting at only £20K, it’s a business solution that provides a SMB with all the tools it needs to market its business, capture contact details, sales leads, track orders and invoice customers from day one. It can be personalised to each and every business and includes setup and support.”