Dynamics 365 is Microsoft's cloud-based suite of business applications, combining ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) in one connected platform. It runs on Microsoft Azure and integrates natively with Microsoft 365, Power Platform and Microsoft Copilot, making it the natural fit for UK businesses already working within the Microsoft ecosystem.
How Dynamics 365 works
The suite is modular. Businesses choose the applications they need and connect them over time. Business Central covers finance and operations; Dynamics 365 Sales handles pipeline management; Field Service manages engineer scheduling. Each application shares a common data layer through Microsoft Dataverse, so information entered in one is available across all others. Cloud hosting means Microsoft handles updates and maintenance.
How UK businesses use Dynamics 365
- A distribution company replaces separate accounting, stock and order tools with Business Central, giving the finance team a real-time view of profitability.
- A professional services firm uses Dynamics 365 Sales alongside Microsoft Copilot to manage client relationships and auto-generate meeting summaries.
- A field service business deploys Dynamics 365 Field Service to schedule engineers, manage parts stock and give customers self-service appointment booking.
- An SME consolidates CRM and ERP on one Microsoft platform, cutting IT complexity and licence costs compared to running separate tools.
How Advantage helps with Dynamics 365
Advantage is a Microsoft Solutions Partner that implements Dynamics 365 for UK SMEs. We cover the full project lifecycle, from scoping and business process review through to configuration, data migration, user training and ongoing support, through our Analyse, Activate and Aftercare methodology.
Frequently asked questions
What is the difference between Dynamics 365 and Business Central?
Dynamics 365 is Microsoft's entire suite of business applications. Business Central is one application within that suite, focused on finance, supply chain and operations for SMEs. Dynamics 365 is the umbrella; Business Central is one of its products.
Is Dynamics 365 suitable for small businesses?
Yes. Business Central, part of the Dynamics 365 family, is built for SMEs and used by hundreds of thousands of small and mid-sized businesses worldwide. Licensing is per user per month with no large upfront cost.
Does Dynamics 365 work with Microsoft 365?
Yes. Dynamics 365 integrates with Outlook, Teams, Excel and the rest of Microsoft 365. Users can view customer records inside Outlook, run reports in Excel and collaborate on deals in Teams without switching applications.
