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  • Dynamics 365 Customer Engagement: AI‑Driven Customer Experience for the Modern Enterprise

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Customers expect faster responses, personalised journeys and connected experiences across every channel. Dynamics 365 Customer Engagement (CE) - Microsoft’s modern evolution of what many once knew as “Dynamics CRM” - brings all those capabilities together in one intelligent, cloud‑based platform.

At Advantage, we help you unlock the full potential of CE across Sales, Customer Service and Marketing, delivering smarter interactions powered by Microsoft AI and your business data.

Transform Sales with Dynamics 365 Sales


Give your sales teams AI‑backed insights, automation, and a single view of every customer.

What we help you achieve:

  • AI‑powered forecasting, scoring and recommendations to improve accuracy and prioritisation.
  • Automated workflows that remove manual admin and accelerate deal cycles.
  • Embedded Microsoft 365 + Teams + LinkedIn integrations for seamless engagement.
  • Custom dashboards and real‑time reporting for predictable, data‑driven pipeline management.

This is sales for the AI era - efficient, informed and optimised.

Deliver Exceptional Service with Dynamics 365 Customer Service


Support your customers with intelligent, omnichannel service that adapts to their needs.

Key capabilities we bring to life:

  • AI‑driven case categorisation, routing and knowledge suggestions for faster resolution.
  • Consistent support across channels including chat, voice, email, social and portals.
  • Microsoft Copilot for Service offering automated summaries, next‑best‑actions and guided responses.
  • Analytics that highlight bottlenecks and improvement opportunities so you stay ahead of customer expectations.

Your service operation becomes proactive, efficient and insight‑driven.

Create Intelligent Campaigns with Customer Insights - Journeys (Marketing)


Craft personalised, measurable journeys that adapt in real time.

We help you leverage:

  • AI-assisted segmentation and content generation
  • Automated cross‑channel journeys triggered by real customer behaviour
  • Advanced analytics tied directly to pipeline impact
  • Deep integration with Sales and Service ensuring unified customer experiences

Marketing becomes more predictable, personalised and efficient.

Why Advantage for Dynamics 365 Customer Engagement?


Deep Expertise in Microsoft’s Modern CE Platform
We follow Microsoft’s official shift from the legacy CRM brand toward Customer Engagement, ensuring your solution is future‑ready and aligned with cloud innovation.

AI‑Infused Consultancy to Drive Productivity
With Microsoft Copilot at the centre of CE, we help your teams automate tasks, reduce effort and focus on meaningful engagement.

End‑to‑End Implementation & Support
From strategy and design to deployment, training and continuous optimisation, we support your customer‑facing teams every step of the way.

A Flexible Roadmap That Grows With You
As Microsoft expands the CE suite with new AI agents, automation and insights, we ensure your business evolves alongside it.

get in touch to find out more

Future‑Ready Customer Engagement Starts Here


Whether you’re transitioning from an older CRM platform or enhancing your existing Dynamics 365 system, we help you build intelligent, connected and AI‑powered customer experiences.

Start your journey today

Work Smarter. Grow Faster. Stay Ahead.

The technology you use should help you move faster, not hold you back. At Advantage, we help SMEs unlock the full power of Microsoft - from cloud and security to AI and automation. Whether you're modernising systems or exploring Copilot, we'll help you transform the way you work. Let's build something smarter. Together.

Contact Us Today 020 3004 4600
Business solutions