The Advantage Edge™

The Advantage Edge™ is Advantage's proposition as one of the only Microsoft Solutions Partners in the UK that brings together the full Microsoft technology stack — Dynamics 365 CRM and ERP, the Modern Workplace, Microsoft Copilot, managed IT, security, and cloud — under one roof, with AI built in from the start.

Most Microsoft partners specialise in one area: a CRM partner, an ERP partner, or a managed IT provider. Advantage spans all of these disciplines as a single partner, which means your CRM, finance system, workplace tools, and IT infrastructure are designed, implemented, and supported as a coherent whole — with no gaps, no hand-offs between suppliers, and no blame game when something goes wrong.

At Advantage, AI is not an add-on offered after implementation — it shapes how every solution is designed, deployed, and supported. In practice this means:

• Microsoft Copilot is implemented as a core component of Dynamics 365 and Microsoft 365 deployments, not an optional extra to be considered later.
• AI Enhanced Managed IT Support uses intelligent monitoring and automation to identify and resolve issues proactively — before they become problems for your business.
• Power Automate workflows are designed into implementations from the outset, automating repetitive tasks across finance, sales, customer service, and operations.
• Industry AI Accelerators — EdgeBooks™, EdgeCare™, EdgeRedi™, EdgeVoyage™, and EdgeFusion™ — are pre-built with AI-enhanced processes rather than treating AI as a future phase.

The result is that businesses working with Advantage benefit from intelligent automation from day one, rather than waiting for a separate AI project that may never arrive.

Advantage spans the full Microsoft stack across five capability areas:

• Business Applications — Dynamics 365 Customer Engagement (CRM), Dynamics 365 Business Central (ERP), Dynamics GP, Power Platform, and Power BI.
• Modern Workplace & AI — Microsoft 365, Microsoft Copilot, Teams, SharePoint, and Windows 365.
• Cloud & Infrastructure — Azure, cloud migration, infrastructure consultancy, and cloud-hosted solutions.
• Security — Advantage Secure365™, Cyber Essentials, endpoint protection, and security management.
• Managed IT Support — AI Enhanced Managed IT Support, service desk, business continuity, and disaster recovery.

This breadth means Advantage can manage the interactions between your systems — something no single-discipline partner can do.

Advantage has built five pre-configured, AI-powered accelerators for specific industries — going further than any generalist Microsoft partner by embedding sector-specific processes, workflows, and integrations into the platform before implementation begins:

• EdgeBooks™ — built for accountancy firms: practice finance, client CRM, billing, time recording, and client reporting on Dynamics 365.
• EdgeCare™ — designed for care homes: resident management, multi-funding billing, CQC compliance reporting, and multi-site operations.
• EdgeRedi™ — purpose-built for TECS and telecare providers: co-developed with Red Alert Telecare, covering work order management, NHS integration, and commissioner reporting.
• EdgeVoyage™ — tailored for travel and tour operators: booking management, multi-currency finance, tour costing, and customer relationship management.
• EdgeFusion™ — engineered for mergers and acquisitions: post-merger system consolidation, dual ERP and CRM migration, and group financial reporting.

These are proven solutions, not generic templates — they collapse implementation time and deliver faster ROI than starting from a blank Dynamics 365 canvas.

When CRM, ERP, and IT are managed by different partners, several problems emerge that are difficult to resolve: complicated communications with multiple points of contact, conflicts of interest between suppliers, slower resolution when issues span systems, and extra cost and friction around integration work.

More importantly, no single partner sees the whole picture. Because Advantage manages your CRM, ERP, workplace tools, and IT infrastructure together, it can see what separate providers miss — the connections between systems, the data patterns that indicate an opportunity or a risk, and the automation possibilities that only become visible when you understand the full technology estate. That joined-up visibility is where real transformation happens, and it is only possible with a single accountable partner across the stack.

Yes — Advantage is a Microsoft Solutions Partner for Business Applications, which is Microsoft's designation for partners with verified technical capability and customer success in implementing Dynamics 365 and the Power Platform. This is the successor to the legacy Gold Partner designation and requires ongoing demonstration of solution delivery capability across real customer deployments.

Advantage also holds Cyber Essentials certification and is registered with FSQS (Financial Services Qualification System), reflecting the compliance and security standards required to work with regulated organisations in financial services and related sectors.

Advantage primarily works with UK SMEs — typically businesses with between 10 and 500 employees that are growing, modernising their systems, or operating in a sector where Advantage has deep domain expertise. The Industry AI Accelerators are particularly well suited to SMEs in accountancy, care, telecare, travel, and businesses undergoing merger and acquisition activity, where a pre-configured industry solution delivers enterprise-quality capability at a cost and timeline proportionate to the business's size.

Advantage also works with larger organisations, particularly where the engagement involves a specific Microsoft technology area such as Dynamics 365 Customer Engagement, Business Central, or Microsoft Copilot implementation.

The Advantage Transformation Sprint™ is a free digital transformation consultation designed to give businesses a clear picture of where they are, where they want to get to, and what a practical roadmap to get there looks like — using Microsoft technology and AI.

It is the recommended starting point for businesses exploring the Advantage Edge™ who want to understand which elements of the Microsoft stack are most relevant to their situation before committing to a specific solution. The Sprint is structured, time-bounded, and designed to produce actionable outputs rather than a generic sales presentation.

Advantage's AI Enhanced Managed IT Support is designed to operate as an integrated layer alongside Dynamics 365 and Microsoft 365 — not as a separate service from a different provider with no visibility of your business applications.

Because the same team that implements and supports your Dynamics 365 environment also manages your IT infrastructure, they understand the relationships between systems. When an issue arises — a performance problem, an integration failure, or a user access issue — it is resolved by people who understand the full picture, not triaged between multiple suppliers each managing their own slice. Named technical consultants and proactive account management are included in Advantage's managed service arrangements.

The best starting point is either the free Transformation Sprint™ — which gives you a structured assessment of your current systems and a clear technology roadmap — or a direct conversation with the Advantage team about your specific situation.

Get in touch via our contact page, call us on 020 3004 4600, or email hello@advantage.co.uk.