Supercharge Your Social Media Strategy in 2025
It’s 2025. If you’re not using social media to generate new leads and opportunities for your business or organisation, then you’re missing out on the greatest single marketing tool at your disposal! From LinkedIn and Facebook to Instagram and X, social media should be a well-formed and indispensable part of your marketing strategy.
So, whether you’re still trying to understand social marketing, or perhaps just dipping your toes into the sea of potential, let’s take a look into how you can use social marketing to generate more opportunities for your organisation!
Silence those Siloes!
Because sales teams and marketing departments have the same goals - generating high-quality leads, working opportunities, and winning customers - it’s often quite astounding that they remain so distant from one another.
To get the best results from social media, you need synergy between these two critical teams. Marketing should be creating the right content, while sales provide the insights and feedback that make those posts compelling and relevant. And once content is published, both departments need to help amplify it to achieve maximum organic reach.
Luckily, there are amazing tools available, such as Click Social, that make this easier than ever.
Be the “ME” in Social Media!
Not you personally (unless you’re the brand!), but your organisation. Be bold. Shout about your brand and what makes you different. Stand out amongst the millions of other conversations happening across every platform.
Your aim is to inspire, solve problems, entertain, and show thought leadership in a way that links clearly to your business. Posts that people want to share will help you achieve that holy grail of organic reach.
Top Tips for Social Media Content:
- Be adaptable - the social media landscape changes quickly.
- Be quick - jump on trends fast to stay relevant.
- Be original - give people a reason to stop scrolling.
- Be engaging - respond to comments, they’re already leads!
- Be competitor aware - learn from what works (or doesn’t) for them.
- Be brand consistent - use the right tools to stay on-message.
Embrace the Automation!
Social media marketing can be time-consuming - from content creation and scheduling to monitoring and reporting. That’s why you need a tool to work smarter, not harder.
With Click Social, you can:
- Use advanced AI to create compelling posts
- Save hours with unified scheduling and calendars
- Monitor performance in real-time with CRM-integrated reporting
This is where Advantage comes in: we work with Click to deliver the right solution for your business. Whether you want to streamline your content, empower your sales teams, or get more out of your campaigns, we’ll help you unlock the full potential of Click Social.
Employee Advocacy – It’s a Team Sport!
Encouraging employees to share company content is one of the best ways to expand organic reach. Tools like Click Social make this simple with features such as:
- Leaderboards - gamify advocacy and motivate staff.
- Content segmentation - tailor content by department, region, or topic.
- Brand consistency - maintain control over messaging with built-in approvals.
It’s that Easy!
Okay, maybe not that easy. But with the right approach, tools, and employee advocacy, you can transform social media into one of your strongest lead generation channels.
Ready to get started?
Advantage works directly with Click to bring you the tools and expertise you need to supercharge your social media strategy.
Contact us today to see how we can help you implement Click Social and start turning your social media activity into real business results.
