The Microsoft Dynamics 365 partner landscape continues to evolve - and the recent news that Transparity has acquired Xpedition marks another significant consolidation in the UK market.
On the surface, this merger creates a much larger Microsoft partner, combining technical expertise and resources across Dynamics 365, Azure, and the wider Microsoft Cloud. For existing Xpedition customers, however, this development raises an important question:
What happens to your Dynamics support when your partner becomes part of a much bigger organisation?
The Changing Dynamics Partner Landscape
Over the past few years, we’ve seen several independent Dynamics 365 partners acquired by larger consultancies. While these mergers can bring investment and scale, they can also lead to inevitable changes in service delivery - including shifts in priorities, account management structures, and pricing models.
When a smaller, service-driven partner becomes part of a large corporate group, the personal relationships and flexibility that many customers value often get lost. Support queues lengthen, familiar consultants move on, and decisions start to revolve around shareholder value rather than client outcomes.
Why This Matters to You
If you’re currently supported by Xpedition, or any partner recently acquired, you may soon notice:
- Changes in your support arrangements, including response times or how your tickets are managed.
- A new account management model, with less direct access to people who know your business.
- Shifts in focus, as your partner’s resources are redirected towards new group priorities or larger enterprise clients.
For many small to mid-sized organisations, this can feel like a step backwards, especially if you’ve enjoyed years of close, consistent, and reliable support.
Time to Re-evaluate Your Dynamics Support Partner
Now may be the right time to think about whether your current Dynamics 365 support arrangement still works for you.
At Advantage, we’ve built our reputation on long-term relationships, technical depth, and hands-on service. We’re independent, not for sale, and entirely focused on supporting customers who want continuity, reliability, and proactive support without being lost in a corporate structure.
Our team works with clients across the UK to provide:
- Dedicated account management and direct consultant access
- Tailored support plans for Dynamics 365 Business Central, CRM, and legacy NAV/GP environments
- Expert guidance on modernisation, upgrades, and Power Platform integrations
- Strategic partnership, not just problem resolution
Looking Ahead
As the Dynamics ecosystem consolidates, customers have a choice: become one of many within a large corporate network, or partner with a trusted, specialist team that knows you and your business personally.
If you’re looking for a stable, customer-first partner to support your Dynamics 365 journey, privately owned and who won’t be changing hands any time soon, it might be time to have a conversation with Advantage.
Get in touch today to discuss your current Dynamics setup and explore how we can deliver the stability and expertise your business deserves.
