This week marks a special milestone for us here at Advantage – On August 26th we’re celebrating 26 years in business.
From our early days in 1999 as a small Microsoft reseller in the heart of London, to becoming one of the UK’s leading providers of Microsoft Dynamics, Business Central, and Power Platform solutions, our journey has always been about one thing: helping businesses work smarter through technology.
Over the past two decades, we’ve grown, adapted, and embraced change - always with our clients at the centre of everything we do.
We've moved from simply providing Business Systems to providing Business Solutions, last year we celebrated 25 years with a look back at how far we’d come. This year, we want to share a little about where we’re going.
Sharpening Our Focus - Vertical Expertise
As we look to the future, we’re deepening our expertise in a number of key verticals where we know we can make a real difference:
- Accountancy - helping firms move beyond outdated systems, automating compliance and client billing, and freeing up valuable time for advisory work.
- Care Homes - supporting providers to streamline operations, improve oversight, and stay compliant in an increasingly regulated sector.
- Telecare - enabling technology-driven care delivery with more responsive, reliable and integrated solutions.
- Travel - equipping travel businesses with scalable systems to adapt quickly in a fast-changing industry.
- M&A - guiding companies through the complexity of mergers and acquisitions by providing seamless technology integration and future-ready platforms.
These are all sectors where efficiency, compliance and insight matter hugely - and where the right technology can transform the way organisations operate.
Looking Ahead
26 years on, we’re as ambitious as ever. By combining our long-standing Microsoft partnership with deep vertical knowledge, we’re positioning ourselves to deliver even more value to our clients in the years to come.
To all of our clients, partners, and colleagues who’ve been part of this journey so far - thank you. Here’s to the next chapter.
