Comparing and contrasting Dynamics 365 / CRM and HubSpot CRM

As most businesses realise already, having a suitable CRM in place is crucial in being able to successfully manage customer engagements, track sales and marketing activities effectively and efficiently both now and in the future. 

In our latest blog article, we will be comparing and contrasting two of the market leaders: Dynamics 365/CRM and HubSpot CRM. 

Before we delve deeper into the comparison between the two, let’s start by defining both platforms. 

So, what is Dynamics 365/CRM? 

Microsoft Dynamics CRM formally known as Dynamics 365 CRM is a sophisticated Customer Relationship Management solution. Dynamics CRM manages all interactions and relationships with customers, prospects, stakeholders and all other contacts for your business. 

So, what is HubSpot CRM? 

HubSpot CRM will automatically organize, enrich, and track each contact in a tidy timeline. Connect with and convert visitors in real-time using live chat. 

Now, we have defined what both are, we can now compare and contrast the two options 

Features	Dynamics 365/CRM	Hubspot CRM
Pricing	From £53.40 per user/month	From £396 per month (for 5 paid users)
Implementation Costs	From £10,000 with our Quick Start CRM package	£6,000 to £30,000
Contact, Account & Lead Management	Advanced management & tracking capabilities	Basic management capabilities
Sales & Pipeline Management	Advanced tools & insights	Visual pipeline & basic tools
Marketing Automation	Easy integration with Dynamics 365 Marketing or ClickDimensions for Dynamics 365	In-built marketing tools
Support	Dedicated CRM support team at Advantage	Ticketing system, knowledge bases & live chat
Reporting & Analytics	Powerful reporting & customised dashboards	Basic reporting & dashboards
Integrations	Seamless integration with all Microsoft products including Microsoft 365	Multiple third-party integrations
Customisation & Scalable	Fully customisable & fully scalable	Limited customisations & average scalability
Accessible on mobile devices	Yes	Yes
Security & Compliance	Up to date with the latest compliance legislation	Up to date with the latest compliance legislation
Target Market & Customers	Can cover all industries and sectors	Can cover all industries and sectors

 

Want to follow a different pathway and go for a HubSpot CRM alternative? 

This is where you could look into getting a Microsoft Dynamics 365 / CRM in place to take advantage of its AI and chat functionality. 

When analysing the above comparison, it is pretty clear that Dynamics CRM comes out on top as it can provide your business with comprehensive features, the ability to customise, fully scalable as your business grows, making it perfect for all kinds of businesses regardless of size. On the other hand, even though Hubspot CRM is straightforward to use and implement, Dynamics 365/CRM gives you a flexible solution that can be adjusted to suit your business as it grows. 

It goes without saying but picking the right CRM solution for your business is vital to your long-term success.  

Here at Advantage, we value the need for businesses to have a dynamic and customisable CRM solution that can meet your specific business requirements. Our team of fully qualified Dynamics CRM experts are on hand to help you get up & running on a CRM system to make sure it fully integrates with your current set of processes and third-party systems. 

To get started on your CRM journey with Advantage please do give us a call today. 

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