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News - ERP End-User Business Productivity: A Field Study of SAP & Microsoft

March 2007: Microsoft achieves highest customer satisfaction rating according to research carried out by Keystone Strategy. The software company scored higher than SAP, as much as 27% in some categories.

This white paper measures how end users of Enterprise Resource Planning (ERP) applications describe the impact of Microsoft and SAP applications on their business productivity. This research found that Microsoft Dynamics end users on average rated their experience with Microsoft applications more favorably than SAP users rated their experience with SAP. These findings are based on a business productivity measurement framework developed by Keystone Strategy.

Users of Microsoft Dynamics NAV, Microsoft Dynamics GP, SAP All-in-One, and SAP R/3 at approximately 100 companies (randomly selected) were asked about their experiences with Microsoft and SAP applications across the six categories of business productivity. Participants responded to statements about each of the categories using a standard, seven point Likert scale. The final score measures how end users across Sales & Marketing, Finance, and Operations departments describe the impact of ERP applications on their business productivity.

Microsoft Dynamics users on average scored Microsoft 18% higher than SAP users scored SAP applications. In all six dimensions of business productivity measured, Microsoft scored higher than SAP, as much as 27% higher in some categories. This study has found with a high degree of confidence that the average scores of Microsoft and SAP are different and that Microsoft scores are uniformly higher across all categories.

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