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Microsoft Dynamics CRM

Intelligent customer engagement

Intelligent customer engagement enables your organisation to build customer trust, loyalty and insight. With customer engagement by Microsoft Dynamics CRM, we help you deliver amazing customer experiences by building long-term customer relationships that are personalised, proactive and predictive across marketing, sales and customer service.

Why CRM?

What is CRM?

Customer relationship management (CRM) can help reduce costs, increase profitability and deliver ROI by organising and automating business processes that nurture customer satisfaction and loyalty in the sales force automation, customer care and marketing automation fields. Take a more in depth look at What CRM Is here.

Why Microsoft Dynamics CRM?

Microsoft Dynamics CRM provides organisations with a highly flexible CRM platform that can adapt, grow, and scale along with your organisation.

Microsoft Dynamics CRM is designed to be much  more than a sales tool. It is designed to allow you to manage all aspects of your business, your relationships and activities, from any device, on any platform.

With over 4,000,000 users across over 80 countries, you know you are in good company with your choice of Microsoft Dynamics CRM.

See it in action

Watch how Microsoft Dynamics CRM  is already driving real-world results.

Download our brochure – Microsoft Dynamics CRM from Advantage Business Systems
Microsoft Dynamics CRM 2015 preview release
What does Microsoft Dynamics CRM 2016 have in store?



Benefits enjoyed by organisations in over 80 countries

Microsoft Dynamics CRM helps “future proof” your investment, with a Road Map that promises to deliver compelling new functionality and provide a flexible solution that can easily be customised to meet your changing needs.

“Microsoft Dynamics CRM has enabled us to increase productivity and offer first-class customer services to our customers around the world.”

Rene Tetzner, Managing Director, Proof-Reading-Service

The top reasons organisations choose Microsoft Dynamics CRM to create world-class customer experiences include:

Microsoft Dynamics CRM has seen impressive momentum in the CRM market and is recognised as a leader in the CRM industry by many third-party experts and analyst firms:

  • Gartner Magic Quadrant for CRM Customer Service Contact Centers
  • Gartner Magic Quadrant for Sales Force Automation
  • The Forrester Wave™ CRM Suites Customer Service Solutions
  • The Forrester Wave™ CRM Suites for Midsized Organisations
  • The Forrester Wave™ CRM Suites for Large Organisations

When considering factors that affect total cost of ownership (TCO) – such as licensing, services, training, deployment, administration, and maintenance – Microsoft Dynamics CRM is regarded by many customers and industry analysts as one of the best values in the industry.

Microsoft Dynamics CRM provides you with a powerful set of CRM capabilities right within the natural and familiar Microsoft® Outlook® client. With over 500 million Outlook users worldwide, you can be confident that Microsoft Dynamics CRM provides your people with a leading CRM solution that works the way they do.

At the end of the day organisations want choice. Microsoft Dynamics CRM offers a choice of on-premise, on-demand, and partner-hosted solutions based on the same architecture and code base so you can select the best model for your organisation. Organisations can also access Microsoft Dynamics CRM from Outlook, a web browser, or any Internet-enabled mobile device. Simply put, Microsoft Dynamics CRM offers you choice.

Microsoft has invested over U.S. $2.3 billion dollars to create a world-class cloud infrastructure. Microsoft Dynamics CRM Online is a full-featured on-demand CRM solution and runs in geo-replicated data centres that are SAS 70 and ISO 27001 compliant. You have peace of mind knowing that Microsoft Dynamics CRM Online is supported by a 99.9% uptime financially backed service level agreement.

In today’s ultra-competitive environment, organisations need the ability to rapidly react to change. With point-and-click customisation, role-based forms, declarative design, and powerful developer tools, Microsoft Dynamics CRM can be easily customised to support your changing needs. Extend Microsoft Dynamics CRM beyond customer management to manage other critical relationships with partners, suppliers, contractors, assets, and other key elements.

Microsoft Dynamics CRM is used by customers globally in over 82 countries, is available in over 41 languages, and provides full multi-currency and multi-language support. Local staff and partners around the world can help make your Microsoft Dynamics CRM implementation world-class no matter where you do business.

Microsoft Dynamics CRM provides your users with a range of insightful business intelligence capabilities including real-time dashboards, inline data visualisation, flexible reports, and in-depth analytics, so your organisation can identify key trends and track key performance metrics. Let Microsoft Dynamics CRM help you turn your data into actionable insight.

Thousands of partners in over 82 countries sell, service, and support Microsoft Dynamics CRM. With their unique expertise and skills, these leading partners are a huge asset for your CRM project. Additionally, the introduction of the Microsoft Dynamics Marketplace, a cloud-based repository of partner solutions and community insight, helps you increase the relevancy and value of your Microsoft Dynamics CRM implementation.

Microsoft invests over $9 billion annually in a wide variety of productivity-focused solutions. Microsoft Dynamics CRM incorporates many powerful capabilities from Microsoft Office, Microsoft SharePoint® Server, Microsoft Lync™, Microsoft Dynamics ERP, and other leading solutions so you can maximise your Microsoft investment and increase your productivity.

Download – Dynamics Business : From Aspiration to Reality
Watch the Global Premier video (46min)


Solutions tailored to your needs

Our Dynamics CRM industry solutions help organisations improve customer insight and drive measurable improvements in sales, marketing and customer service processes.

Microsoft Dynamics CRM powers sales team on the go

Connect, personalise, and turn more leads into sales.
Sellers are always on the go – the new mobile experience allows you to see everything you need, no matter where you are.
Download – CRM for Sales brochure

Customer Care
The insight you need to start partnering. Engage customers via their channel of choice across web, social, chat, and mobile with full multichannel service capabilities. Give your employees a single, unified tool to deliver fast, amazing customer service with the Unified Service Desk.
Download – CRM for Customer Service brochure

Marketing automation that is data-driven and channel-agnostic.
Today’s marketers need the ability to plan, execute, and measure campaigns easily, from start to finish. Microsoft Dynamics Marketing helps you engage your customers as you bring your marketing vision to life.
Download – CRM for Marketing brochure

Putting your people in the conversation means your business can get things right. Salespeople spot new opportunities and respond to competitive threats with precision. Customer care teams use sentiment analysis to understand customers and to make interactions more meaningful

See it in action
Download – Learn about Microsoft Social Listening

Financial Services
Warehouse & Distribution
Professional Services

Why us?

Why Choose Advantage Business Systems?

We have amassed a wide range of skills, knowledge and experience in the consultancy, implementation, development, support and training of Microsoft Dynamics CRM across a wide range of industry sectors. We can leverage our pre-built tool sets to insure your implementation of Dynamics CRM runs smoothly and efficiently.

“Dynamics CRM has become the hub of our day-to-day process. The management information is now only 1 click away. It has totally revolutionised the business! “
Jamie Newall, Managing Director, Business Advisory Support

Customer satisfaction – our renewal rate on customers is 99% – testament to the excellent service we provide to our clients.

End-to-end service – we work with organisations from start to finish whether that’s a project scoping exercise or a business systems review, our client projects are project managed in-house and we oversee that projects are delivered on time and within budget.

All the support you’ll ever need – our internal Microsoft Dynamics CRM team provide fast, reliable and dedicated support on Microsoft Dynamics CRM.

Speak directly to support – need to log a support request? No problem,  our personalised support service means that our clients can call us directly and speak to the support helpdesk in the first instance. That’s why we are different. We know how frustrating it can be waiting for a call back to resolve your query and we are committed to updating you along the way.

Our approach to working with you

Our commitment to Microsoft and our customers is demonstrated in the way in which we carry out projects. We have adopted the Microsoft Dynamics Sure Step Methodology which covers the following key areas:

Analysis – the Analysis phase represents the official start of the implementation. This phase defines the activities required to initiate and effectively plan the entire project.

Design – the goal of the Design phase is to define how the business requirements will be implemented. The phase includes configuration of the overall Microsoft Dynamics solution and the design of specific customisations needed to satisfy business requirements identified during the Analysis phase.

Development – the goal of the Development phase is to build and test the system components defined and approved in the design specifications, including developing the customisations, integrations and interfaces, and data migration processes.

Deployment – the Deployment phase is where all the efforts of the project team come together for a successful transition to the new Microsoft Dynamics solution. Key activities in this phase include End User Training, User Acceptance Testing, and the actual cut-over to the new or upgraded production environment. For Enterprise projects, Performance Testing is also completed.

Operation – the Operation phase defines the activities required to close the project, provide post-production support, and transition the solution and knowledge to the customer. Key objectives of this phase include providing post–go-live support, transitioning the solution to support, performing a final quality audit, and project closure.

Advantage Business Systems – your trusted Dynamics CRM partner.


Next Steps…

We have tried to provide as much information as possible to help you but there is nothing quite like discussing your requirements with you so please do not hesitate to contact us on
0203 004 4600 or email

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Download – Sales Brochure
Download – Service Brochure
Download – Marketing Brochure
Download – Extended Brochure
Download – FastTrack CRM Brochure

Download – What’s new in Dynamics CRM 2016
Download – Dynamics Business : From Aspiration to Reality
Download – Social Listening Data Sheet

A redesigned user experience to turn your leads into raving fans...

...through new mobile client apps on Windows 8 tablets and iPads, Windows Phones, iPhones, and Android Phones...

...offering a complete solution so companies can delight their customers.

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CRM 2013 in action

User Experience


Customer Experience


Contact Advantage Business Systems

Advantage Business Systems Limited
68 Lombard Street, London, EC3V 9LJ, UK

T: 0203 004 4600 F: 0203 004 4625